Analysis of the trends of the health care raw materials industry in 2025: global opportunities and innovative breakthroughs

As global consumers' demand for health continues to upgrade, the health care raw material industry is undergoing unprecedented changes. From EU regulatory upgrades to synthetic biotechnology breakthroughs to the explosive growth of emerging markets, 2025 is destined to be a key year for the development of the industry. As a health care raw material supplier with deep roots in the international market, we have sorted out the latest trends for you to help you seize the opportunity!

Trend 1: Regulations are becoming stricter, and transparency and sustainability have become hard indicators

Keywords: EU NHCR regulations, carbon footprint certification, ESG procurement

In March 2025, the EU's formal implementation of the Natural Health Ingredients Management Act (NHCR) caused a stir in the industry. The new regulations require exporters of plant extracts (such as curcumin and rutin) to provide full-chain traceability data and carbon footprint certification, forcing companies to accelerate digital and green transformation.

Response strategy: Give priority to raw material suppliers that have passed ISO 14067 carbon footprint certification. Pay attention to blockchain traceability technology to ensure transparent traceability from planting to production. We provide EU-compliant organic certified raw materials and customized compliance solutions to reduce your trade risks.

Trend 2: Synthetic biology subverts the traditional raw material market

Keywords: cell culture collagen, microbial fermentation, cost optimization

The "cell culture collagen peptide" recently launched by Synthagen in the United States has caused heated discussions. This technology is mass-produced through microbial fermentation, with a cost 40% lower than animal-derived extraction, and the molecular weight is controllable (1,000-3,000 Da), which has quickly gained the favor of brand owners in the beauty and joint health fields.  

Industry impact: The traditional fish collagen market may face a 20%-30% share squeeze. The annual growth rate of synthetic biotechnology raw materials (such as postbiotics and specific structure hyaluronic acid) exceeds 25%, and it is recommended that companies plan ahead. We have cooperated with leading global biotechnology companies to provide high-purity, cost-effective innovative raw materials.

Trend 3: Southeast Asian market rises, demand for customized probiotics surges

Keywords: thermostable strains, ready-to-drink functional foods, freeze-dried powder technology

The Southeast Asian functional food market will grow by 32% in 2024, with imports of probiotic raw materials in Indonesia and Vietnam soaring by more than 50%! Local brands prefer thermostable plant lactobacillus (such as LP-28) for the development of ready-to-drink beverages and portable snacks. 

Opportunities: There is a strong demand for customized strain solutions (acid resistance, high temperature resistance, specific functional claims). China's freeze-dried powder technology occupies 60% of the Southeast Asian market share due to its high stability and low transportation costs. We can provide customers with one-stop services for strain customization, formula optimization and OEM production.

Trend 4: China's "Medicine and Food 2.0" releases a market worth hundreds of billions

Keywords: Poria cocos, mulberry leaf enzyme, cross-border e-commerce

In 2025, China's National Health Commission will add 12 substances such as Poria cocos and mulberry leaves to the catalog of medicine and food, driving the outbreak of "snack-like health products". Inquiries for new products such as instant mulberry leaf enzyme tablets and Poria cocos instant drinks on cross-border e-commerce platforms increased by 90%, with particularly strong demand from North American buyers. 

Cooperation suggestions: Develop small-package, ready-to-eat raw materials to adapt to e-commerce channels. Strengthen clinical data support (such as verification of mulberry leaf's blood sugar-lowering effect). We provide ODM services for medicine and food raw materials to help you quickly respond to market hotspots.

Trend 5: Ethical sourcing and zero deforestation commitments reshape the supply chain

Keywords: Ethical Raw Materials Alliance (ERA), Brazilian acerola, origin certification 

The "Ethical Raw Materials Alliance" initiated by giants such as Nestlé and DSM requires 100% zero deforestation sourcing of raw materials by 2030. Brazilian acerola, Indian moringa leaves and other production areas have started farmer cooperative certification, and the premium space for compliant raw materials has reached 8%-12%.

Action Guide: Prioritize the purchase of raw materials with FSC (Forest Stewardship Council) or Fair Trade certification. We work with global compliant planting bases to provide ESG reports and origin traceability services to enhance your brand premium

Conclusion: Seize the golden triangle of technology, policy and market

In 2025, the core of industry competition will focus on:  

Technology: Synthetic biology, nano-encapsulation and other technological innovations;

Compliance: EU NHCR, China's medicine and food homology policy adaptation;

Market power: Southeast Asia, North America and other emerging channel layout.

As your strategic partner, we continue to integrate global high-quality resources, provide EU/USP standard certified raw materials, customized solutions and policy compliance support, to help you stand out in the global market!

#Healthcare Ingredient Trends #Synthetic Biology #Southeast Asian Market #Medicine and Food #Sustainable Sourcing