Analysis of the five hot trends in the global health care raw materials industry in 2025: Innovative technologies and market demand drive new opportunities

As global health awareness upgrades and the aging process accelerates, the health care product raw material industry is welcoming the dual dividends of technological innovation and market demand. As a foreign trade company, grasping the latest trends will help you seize the initiative in global competition. The following are the five most noteworthy hot spots in the industry in 2025:

Liquid dosage form and liposome technology: technological breakthroughs to improve absorption efficiency Liquid health products have become the new favorite in the market due to their convenience and high absorption rate. Data show that the absorption efficiency of liquid calcium can reach 3 times that of traditional tablets (1.8mg/dL vs. 0.6mg/dL), and the absorption rate of nutrients (such as liposome calcium) using liposome encapsulation technology is further improved to 2.17mg/dL, which is especially suitable for the elderly and children. 

Application scenarios: Demand for products such as liquid protein, probiotic drinks, and functional oral liquids has surged.

Technical advantages: Protect active ingredients through microencapsulation technology, extend shelf life and enhance stability

Gut health and sports nutrition: Demand for subdivided functional raw materials explodes Gut health raw materials (probiotics, dietary fiber) and sports nutrition ingredients (plant protein, whey protein derivatives) have become the focus of research and development:

Gut health: 60% of adults worldwide have digestive problems, and 90% of people in China pay attention to intestinal health. Raw materials such as probiotics and okra extracts (such as Digexin) have attracted much attention for improving constipation and gut-brain axis function5. 

Sports nutrition: Fermented whey protein (such as Vivici's B-lactoglobulin) has become the preferred raw material for protein powder and energy bars due to its high absorption rate and sustainability. The global sports nutrition market size is expected to exceed US$21 billion in 2025.

Cross-border e-commerce and regional market expansion: overseas opportunities and localization strategies China's health food accelerates globalization, and raw material companies need to adapt to international standards:

Channel dynamics: HF365 International Selection Exhibition in 2025 attracted buyers from 160 countries, and the platform integrated more than 100,000 overseas supermarket resources. Key demands include probiotics and natural extracts that meet European and American certifications 

Policy support: The import tariff on special medical food has been reduced to zero, and the tariff on infant formula has been reduced to 5%, creating cost advantages for raw material exports

Conclusion: Technology + demand dual drive, seize the high ground of the global market

The health care raw material industry in 2025 is not only an arena for technology, but also a test field for cultural integration. Enterprises need to keep up with trends such as liquid technology, functional segmentation, and clean labels, while expanding overseas markets with the help of cross-border e-commerce and policy dividends. If you need to learn more about the segmented raw material standards or cooperation opportunities, please contact our global supply chain team for customized solutions!

Author: Julie (Joyouspellets)

Original statement: The data in this article comes from public information and industry analysis, and the source must be indicated when reprinting.